The Bible sets a simple binary between those who are lost and saved, righteous and unrighteous, the people of God, and the people of the devil: love and hate. Simple.
The term "world" is one that has multiple meanings and can therefore be ambiguous. The world can be the physical, the human, and the spiritual. What does God's word have to say about the kind of love God Hates and what kind He commands?
The salvation that God is accomplishing in His people is to them unnerving, knee-knocking, terrible work. But it is the work of their freedom, of the death of all that binds and hinders them. It is the work of God.